Absolute Links vs. Relative Links – SEO Value

18 Nov 2023

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

Furthermore, content scrapers and RSS services may repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.

Between Absolute Links and Relative Links, Which Do You Think is More Valuable for SEO?

Both absolute links and relative links have their own importance in SEO, and their value depends on the context and specific use case. Let’s discuss each type of link and its relevance for SEO:

– Absolute Links: Absolute links contain the complete URL, including the protocol (http/https) and the domain name. Absolute links are useful when linking to external websites or resources, as they provide a direct and unambiguous reference to the target.

The value of absolute links for SEO lies in their ability to provide clear signals to search engines about the source and destination of the link. They are typically used when linking to other authoritative websites or when pointing to specific landing pages that you want to pass link equity to. Absolute links can help search engines understand the relationships between different websites and the authority of the linked pages.

– Relative Links: Relative links, on the other hand, do not contain the complete URL but instead specify the path or location of a resource relative to the current page. For example, if you’re on “https://www.example.com/page1” and you link to another page within the same site, you can use a relative link like “/page2”.

Relative links are useful for internal linking within a website. They provide flexibility when it comes to site structure changes or domain migrations, as they don’t require updating the full URL. Relative links also make it easier to maintain and manage a large website, as they allow for consistent linking between pages.

 

In terms of SEO value, relative links play a crucial role in establishing the internal link structure of a website. They help search engines understand the hierarchy and relationships between different pages within the same domain. By using relative links effectively, you can distribute link authority, guide search engine crawlers through your site, and improve the overall crawlability and indexability of your content.

In summary, both absolute links and relative links have their own significance for SEO. Absolute links are valuable for external linking to authoritative sources or specific landing pages, while relative links are important for internal linking and site structure. It’s essential to use both types of links appropriately based on your SEO goals and the specific context of your website.

 

What Is the Difference Between a Relative and an Absolute URL?

Relative URL: A relative URL specifies the location of a resource relative to the current document or the current URL. It doesn’t provide the complete address of the resource on the internet. Instead, it describes the path from the current location to the desired resource. Relative URLs are commonly used within a website to link to other pages or resources within the same domain.

For example, let’s say you have a webpage located at “https://www.uaewebdesigner.com/sitemap” and you want to link to a stylesheet called “styles.css” located in the same directory as the current webpage. The relative URL would be “styles.css” since it specifies the file’s location relative to the current document.

The value of absolute links for SEO lies in their ability to provide clear signals to search engines about the source and destination of the link. They are typically used when linking to other authoritative websites or when pointing to specific landing pages that you want to pass link equity to. Absolute links can help search engines understand the relationships between different websites and the authority of the linked pages.

Absolute URL: An absolute URL provides the complete address of a resource on the internet. It includes the protocol (such as “http://” or “https://”), the domain name (e.g., “www.example.com”), and the path to the specific resource. Absolute URLs are used to link to resources located on other domains or to specify a specific location within the current domain.

Using the same example as above, if you want to link to a stylesheet located at “https://www.uaewebdesigner.com/sitemap/css/styles.css,” the absolute URL would be “https://www.uaewebdesigner.com/sitemap/css/styles.css” because it provides the complete address of the stylesheet.

In summary, relative URLs describe the location of a resource relative to the current document, while absolute URLs provide the complete address of a resource on the internet, including the protocol, domain, and path.