Project Overview
We created a cinematic 2D animated explainer video for Al Mutmaez Card by Korooti, a loyalty and rewards programme targeting UAE consumers. The video needed to communicate the card’s benefits clearly and drive sign-ups through a compelling visual narrative.
About the Client
Korooti is a UAE-based loyalty platform that partners with leading retail brands to offer exclusive discounts and cashback rewards through the Al Mutmaez Card. Their target audience includes value-conscious shoppers across Dubai and the Northern Emirates.
Goals
- Explain the Al Mutmaez Card benefits in under 60 seconds
- Create a shareable video optimised for social media platforms
- Drive card registrations through a clear call-to-action
- Maintain brand consistency with Korooti’s visual identity
What We Delivered
- 2D motion graphics explainer video with custom character animation
- Script development and storyboarding aligned with the marketing brief
- Professional Arabic and English voiceover
- Multiple format exports optimised for Instagram, Facebook, and YouTube
Our Approach
- Scripted a benefit-led narrative focusing on savings, convenience, and partner brands
- Designed flat-style illustrations matching Korooti’s colour palette and brand guidelines
- Animated using After Effects with smooth transitions and engaging kinetic typography
- Delivered in 16:9 (YouTube), 1:1 (Instagram feed), and 9:16 (Stories/Reels) formats
Project Highlights
- Industry: Fintech / Loyalty & Rewards
- Location: Dubai, UAE
- Scope: Motion Graphics, Explainer Video, Script Writing
